How to Create a Millennial-Sticky Employment Brand
Learn to build an employment brand and career development approach that attracts and keeps millennial and Gen Y early career employees.
Speaker
Dr. B. Lynn Ware
Industrial/organizational psychologist · Integral Talent Systems, Inc. · 25+ years in talent management
Overview
Attracting and keeping millennial talent takes an employment brand and recruiting process built around what this group values. This 60-minute webinar outlines straightforward steps to create a millennial-friendly workplace and improve the quality of Gen Y applicants.
You'll learn the job factors that matter most to early career talent, branding strategy and messaging for millennials, and career support strategies that work. The session covers integrated talent management technology for self-service career development, microlearning, mobile apps for skill building, teaching Gen Y employees to manage their careers, and end-to-end career development ecosystems.
It also addresses career development when there are no advancement opportunities, with case studies from California tech companies.
Why attend: If your growth plans depend on millennial workers, you need to know how they think about changing jobs. Findings from a 14-month research study show that some familiar beliefs, such as people leave managers, not companies, don't necessarily hold for millennials. This session suits HR professionals, senior managers, team leaders and supervisors.
What’s covered
- The most important job factors for attracting and retaining early career talent
- Employment branding strategy and messaging for millennials
- Career support strategies for Gen Y employees
- Integrated talent management technology for self-service career development
- Microlearning for career development
- Mobile apps for career and skill development
- Teaching Gen Y employees to navigate their careers
- End-to-end career development ecosystems
- Career development when there are no advancement opportunities
- Case studies from California tech companies
Who should attend
What you get
About the speaker
Dr. Ware is an Industrial/Organizational Psychologist and CEO of Integral Talent Systems, Inc (ITS). ITS is a global technology enabled talent management consulting firm specializing in bringing the science of talent management to the bottom line.
ITS is a pioneer in the field of attracting and retaining top talent, as the company was the first consulting firm dedicated to this workplace issue that began emerging in the U.S. during 1996 and has since become a global concern.
Dr. Ware is frequently engaged with corporate clients to provide guidance on how to create "employer of choice" environments, so that they can attract and keep the best talent in their respective industries.
ITS provides this guidance by continually conducting independent research in talent management, staying abreast of current corporate and workplace trends and best practices, and creating innovative products and services regarding this topic.
Dr. Ware has practiced for over 25 years in the talent management field, with a strong focus on how to increase employee productivity for the benefit of achieving business goals. She has acted as a consultant in this capacity for 180 of the Fortune 1000.
Dr. Ware is frequently quoted on trends in talent management strategies in numerous publications such as the Associated Press, Computer World magazine, Network World and the San Francisco Chronicle, and has been featured several times on CNN as a national talent management expert.
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